TRENDSETTERS: RB’s Olga Osminkina-Jones Believes Creativity is a Collaborative Process

TRENDSETTERS: RB’s Olga Osminkina-Jones Believes Creativity is a Collaborative Process

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Olga Osminkina-Jones has long been a brand builder and a champion of disruptive, cutting-edge marketing with cultural relevance.  In her various roles at Pepsi and Danone over the past six years, she has been able to redefine a commodity product as luxury, revitalize a brand's value through both consumer and social insights, and has overturned the common misconception that Millennials don't care about image.

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